The Javaad alipoor company //

Rich Kids: A History of Shopping Malls in Tehran

Fringe first award winner

- The Scotsman, 2019

‘A provocative snapshot of a world speeding towards a cliff edge.’ - The Guardian

‘Sadeghian is a thrilling performer'  

- To Do List

Rich Kids: A History of Shopping Malls in Tehran is darkly comedic, urgent play that explores the ubiquitous feeling that our societies are falling apart. It is the second part of a trilogy of plays from Javaad Alipoor about how digital technology, resentment and fracturing identities are changing the world. Combining digital theatre and a live Instagram feed, the production premiered at the Traverse Theatre at the Edinburgh Festival fringe 2019. When its London transfer to Battersea Arts Centre and subsequent national tour was postponed by the Covid-19 pandemic, a new digital version for online audiences which has been on virtual world tour since summer 2020 with performances at The Public Theater's Under The Radar Festival, HOME Manchester, Norfolk & Norwich Festival, Chicago's Woolly Mammoth Theatre, Electric Dreams Festival and the Sundance Film Festival.

In my role as Collaborator and Performer , I contributed from the R&D phase through to live performance and its digital adaptation.

For more information visit the Javaad Alipoor Company’s official website.

  • Co-created By Javaad Alipoor and Kirsty Housley
    Performers – J    avaad Alipoor and Peyvand Sadeghian 
    Video Designers –     Thom Buttery and Tom Newell for Limbic Cinema 
    Sound Designer –     Simon McCorry 
    Lighting Designer –     Jess Bernberg

  • Assistant Director Kayleigh Hawkins

  • Production Management – Dom Baker for The Production Family

    Originally Co-commissioned by Diverse Actions, Theatre in the Mill, Norfolk & Norwich Festival, Battersea Arts Centre and Bush Theatre and produced in association with Traverse Theatre

Two actors on stage in a scene from "Rich Kids: A History of Shopping Malls in Tehran," with one looking at a smartphone and the other gesturing, set against a backdrop of windowpane-like screens.
A still from a digital theatre production showing two actors in a virtual meeting, displayed on a screen with subtitles, engaging in a conversation as part of "Rich Kids: A History of Shopping Malls in Tehran".
A performer speaking into a microphone, illuminated by the colorful glow of projected images in the background, during a live stage performance.
A smartphone displaying a live social media video with a person's face, foregrounded against a dimly lit stage with ambient red lighting.
A performer on stage during the production of "Rich Kids: A History of Shopping Malls in Tehran," surrounded by screens displaying a live Instagram feed.
A triptych of images from an Instagram Live feed showcasing various visual effects, including a fragmented portrait, a shattering image, and a swirling pattern, all part of an interactive digital theatre performance.
Two actors stand before a backdrop of screens displaying textured images, engaged in a dynamic performance piece.
A split-screen image from a virtual performance showing a male actor holding a smartphone on the left and a female actor looking directly at the camera on the right, illustrating a scene involving digital communication.
A close-up image of a female performer from a digital theatre production, with subtitles describing the mechanisms of the universe, highlighting a moment of intimate narration.
An actor stands on stage, looking pensively to the side, with a backdrop of screens showing artistic interpretations of historical figures, bringing a classical touch to a modern theatrical production.
A visual effect overlays a female performer's face with swirling red and white patterns, creating an abstract and striking image from a multimedia performance.
Two actors on a stage, with one gesturing animatedly and the other holding a cup, in front of a backdrop of vibrant, multicolored screens displaying various images.
A split-screen image with a 'PLAY' graphic overlay, featuring two individuals in a dramatic virtual scene, tinted in contrasting blue and red hues for visual effect.
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